A marketing consultancy dedicated to delivering solutions.
Founded in 1998, our story begins with the belief that real impact starts with real connections.
Who we are
We are UC Berkeley’s only marketing consultancy, delivering professional-grade solutions for industry leaders. We operate on the idea that rigorous professional standards and a supportive community are inseparable. This culture empowers our teams to collaborate across disciplines, driving impact from business strategy to creative design and experiential marketing. By prioritizing the growth of our peers, we elevate our output, equipping our members with the hard skills and the professional relationships to thrive in any industry.
Our Teams
Strategy
From deep-dive competitor analysis to organizational streamlining, we provide the strategic foresight necessary to reposition brands and maximize market impact.
Events
From comprehensive market research to seamless logistical execution, we curate activations that maximize visibility and create lasting impact for our clients.
Design
Utilizing human-centered design principles and market data, we create everything from foundational branding to product designs that ensure memorable user experiences.
What we do
We drive growth. We work alongside our clients to deconstruct their toughest marketing problems and build data-backed strategies that deliver measurable impact. Our approach is driven by diversity: our teams bring together consultants from across academic disciplines, each contributing unique perspectives that strengthen our solutions and push creative boundaries.
Our process
Investigate
We anchor every project in data. Our teams use a blend of quantitative surveying, in-depth user interviews, and competitor research to build a foundational understanding of the landscape. From there, we pinpoint what's working, what's not, and where the real opportunities lie.
2. Ideate
We translate insights into action. Working closely with clients and leveraging our research, we craft brand strategies, campaign concepts, and creative frameworks designed around their specific goals and challenges. These are filtered against our client's KPIs, ensuring that every creative risk is calculated, strategic, and directly aligned with business goals.
3. Collaborate
We refine concepts through rigorous cross-functional review. Teams integrate their workflows to produce polished, professional-grade deliverables. We engage in iterative feedback loops with the client, ensuring transparency and alignment at each step.
4. Implement
We turn strategy into reality. From launching live events to deploying digital assets, we manage the full execution lifecycle to ensure our recommendations drive measurable impact.
Where we go on to
UMA alumni have developed careers across marketing, tech, consulting, banking, and design. We equip our members with the multidisciplinary experience and professional skills required to secure roles at the world’s most competitive firms. Our alumni continue to drive innovation across the globe.
