A student-run marketing consultancy delivering real-world impact.

A student-run marketing consultancy delivering real-world impact.

Founded in 1998, our story begins with the belief that real impact starts with real connections.

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who we are

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We are UC Berkeley’s only marketing consultancy, delivering professional-grade solutions for industry leaders. We operate on the idea that rigorous professional standards and a supportive community are inseparable. This culture empowers our teams to collaborate across disciplines, driving impact from business strategy to creative design and experiential marketing.

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what we do

We drive growth. We work alongside our clients to deconstruct their toughest marketing problems and build data-backed strategies that deliver measurable impact. Our approach is driven by diversity: our teams bring together consultants from across academic disciplines, each contributing unique perspectives that strengthen our solutions and push creative boundaries.

check out our project model below

our process

1. Investigate

We anchor every project in data. Our teams use quantitative surveying, in-depth user interviews, and competitor research to build a foundational understanding of the landscape.

2. Ideate

We translate insights into action, crafting brand strategies, campaign concepts, and creative frameworks around each client’s goals.

3. Collaborate

We refine concepts through rigorous cross-functional review and iterative feedback loops, ensuring transparency and alignment at each step.

4. Implement

We turn strategy into reality, managing the full execution lifecycle from live events to digital assets so recommendations drive measurable impact.

our process

1. Investigate

We anchor every project in data. Our teams use quantitative surveying, in-depth user interviews, and competitor research to build a foundational understanding of the landscape.

2. Ideate

We translate insights into action, crafting brand strategies, campaign concepts, and creative frameworks around each client’s goals.

3. Collaborate

We refine concepts through rigorous cross-functional review and iterative feedback loops, ensuring transparency and alignment at each step.

4. Implement

We turn strategy into reality, managing the full execution lifecycle from live events to digital assets so recommendations drive measurable impact.

where we go on to

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UMA alumni have developed careers across marketing, tech, consulting, banking, and design. We equip our members with the multidisciplinary experience and professional skills required to secure roles at the world’s most competitive firms. Our alumni continue to drive innovation across the globe.

UNDERGRADUATE
MARKETING
ASSOCIATION

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